Get to know our team of industry-leading professionals working together to deliver the Standards Partnership Scheme

Rebecca Hughes
Head of Partner Solutions

Rebecca leads on the development of relationships with suppliers and providers. She joined PRSB in 2021 following seven years with the RCGP as Commercial Director and Programme Director of the Personalised Care Institute.

She has a strong background in setting and leading commercial and sales strategies, as well as the delivery of complex and fast paced programmes. Rebecca is a Fellow of the Chartered Management Institute and a mentor of charity leaders for the Cranfield Trust.

Emma Davis

Dr Emma Davis
Partnership Scheme Assessor

Emma is a practicing GP with a background in engineering prior to studying medicine. With a specialist interest in informatics, she moved into the digital space in 2018 and has been working to improve shared care records, bringing forward the needs of clinicians and patients.

Emma is a clinical lead for the Care and Health Information Exchange in Hampshire and IOW, Wessex Care Records (ShCR/LHCR) and the Dorset Care Record (DCR). Emma was part of the NHS Digital Leadership Programme and has just completed her MSc in empowering health and care professionals in shared care projects.

Ian Woodburn
Partnership Scheme Assessor

Ian Woodburn is a Chief Nursing Information Officer (CNIO) in the northwest of England and has worked in the NHS as a Registered Nurse for 40 years. 

Ian’s CNIO role includes supporting nursing and nurses on the digitalisation journey across the group, facilitating digital standardisation to reduce duplication and enhance clinical practice. 

His passion for nursing continues and his vision for the future is the widescale empowerment of nurses to use their skills to push digital boundaries and continue to enhance nursing practice. 

Dr Isabel Kuncewicz 
Partnership Scheme Assessor

Isabel has been a practising GP for over 30 years, adopting a variety of complementary roles during this time, including that of GP appraiser and clinical teacher of medical students and international doctors. 

As part of the Advisory Board of the Medical Defence Union MDU, she became one of the first four independently contracted medicolegal advisors, providing advice on GP contractual issues, clinical negligence and medical law and ethics. 

Isabel has a particular interest in service improvement and patient safety.

Find out more

Contact us at and we can arrange to talk with you, or complete the form to register your interest and we’ll be in touch with more information about the Standards Partnership Scheme.