If this change is going to be successful everyone who needs to must understand the purpose of the change and what a successful conclusion might lead to. This works best when the change is framed in the form of a compelling narrative, that connects with people emotionally as well as with their intellect. Understanding your stakeholders and how the project will benefit them (HYPERLINK to STAKEHOLDER ENGAGEMENT) which will help you develop your own local narrative. The stakeholder analysis (HYPERLINK) will also help you identify the people you need to actively engage with and contribute to your project and how to get the best from your leaders and sponsors.